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GUIDOSANTAMARÍA

Catedrático UTE
Director de Fusión Gourmet

Chef

FOTO GUIDO 1_edited.jpg

Restaurantsthat do not innovate,they will die inpath!

medidas urgentes...

Restaurants that do not innovate and lack a business strategy can face several problems that affect their success and sustainability. In my experience, I have been able to detect some deficiencies mentioned below:

Lack of Differentiation. Not having a unique and authentic concept is a serious mistake.

Some restaurants choose an unknown type of cuisine or do not select a meal that appeals to everyone. It is important to define, precisely, the restaurant's offer and differentiate itself from the competition.

This can be achieved through the cuisine, the atmosphere or the experience offered.

Lack of Leadership and Supervision. The absence of clear leadership and effective supervision can affect the daily operation of the business. It is crucial to establish a clear organizational structure and ensure that employees are aligned with the restaurant's goals.

 

Administrative and Financial Problems. Starting a restaurant without administrative or financial knowledge can lead to problems in resource management, purchasing and cost control.

It is essential to have a solid foundation in these areas to make informed decisions.

 

Lack of Coherent Vision. Not having a clear and coherent vision can make it difficult to make strategic decisions. Restaurants must define their long-term goals and work toward them consistently.

 

Resistance to change. The lack of innovation may be due to resistance to change. Restaurants must be willing to adapt to market trends, try new ideas and constantly improve their offering.

Restaurants that do not innovate and lack a solid strategy may face problems related to differentiation, leadership, management and vision. Identifying these problems and finding solutions is essential for long-term success.

 

Continuous improvement is a strategy that is not used.

 

The restaurant industry is highly competitive and dynamic, with constant changes in consumer preferences, market trends and government regulations. In this context, continuous improvement is presented as a fundamental strategy to achieve profitability and long-term success, especially when approached from a sustainable and sustainable perspective.

 

Gutiérrez defines continuous improvement as a consequence of an orderly way of managing and improving processes. This involves identifying causes or restrictions, generating new ideas and improvement projects, implementing plans, learning from the results and standardizing the positive effects to project and control the new level of performance. Gutierrez (2010)

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Restaurants that do not innovate and lack a business strategy can face several problems that affect their success and sustainability. In my experience, I have been able to detect some deficiencies mentioned below:

Lack of Differentiation. Not having a unique and authentic concept is a serious mistake.

Some restaurants choose an unknown type of cuisine or do not select a meal that appeals to everyone. It is important to define, precisely, the restaurant's offer and differentiate itself from the competition.

This can be achieved through the cuisine, the atmosphere or the experience offered.

Lack of Leadership and Supervision. The absence of clear leadership and effective supervision can affect the daily operation of the business. It is crucial to establish a clear organizational structure and ensure that employees are aligned with the restaurant's goals.

 

Administrative and Financial Problems. Starting a restaurant without administrative or financial knowledge can lead to problems in resource management, purchasing and cost control.

It is essential to have a solid foundation in these areas to make informed decisions.

 

Lack of Coherent Vision. Not having a clear and coherent vision can make it difficult to make strategic decisions. Restaurants must define their long-term goals and work toward them consistently.

 

Resistance to change. The lack of innovation may be due to resistance to change. Restaurants must be willing to adapt to market trends, try new ideas and constantly improve their offering.

Restaurants that do not innovate and lack a solid strategy may face problems related to differentiation, leadership, management and vision. Identifying these problems and finding solutions is essential for long-term success.

 

Continuous improvement is a strategy that is not used.

 

The restaurant industry is highly competitive and dynamic, with constant changes in consumer preferences, market trends and government regulations. In this context, continuous improvement is presented as a fundamental strategy to achieve profitability and long-term success, especially when approached from a sustainable and sustainable perspective.

 

Gutiérrez defines continuous improvement as a consequence of an orderly way of managing and improving processes. This involves identifying causes or restrictions, generating new ideas and improvement projects, implementing plans, learning from the results and standardizing the positive effects to project and control the new level of performance. Gutierrez (2010)

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